For roofing contractors
Software your crew will actually use — run by us.
Calls go to voicemail while you're on a roof, quotes never get followed up, and the schedule lives in text messages and sticky notes. We find the one bottleneck leaking the most jobs, build software that fits how your crew really works, then run it for you — so nothing slips between the call and the close.
Tell me your problem See what we build
Free Lead-Leak Audit — a 30-minute teardown of your lead-to-close process. You walk away with a written game plan that ranks your highest-payoff fixes, yours to keep even if we never work together.
Built, run, and actually used
- of CRM rollouts never pay for themselves Market stat — CRM Doom Loop article
- 90%
- the window before a fresh lead goes cold Market stat — Lead Response Management Study
- 5 min
- more likely to qualify a lead if you beat that clock Market stat — Lead Response Management Study
- 21x
The real problem
What we hear from Roofing Company owners
Real frustrations from real owners, in their own words. We've heard them all — and built past every one.
Calls go to voicemail while you're on a roof
You can't answer the phone with a nail gun in your hand, so the homeowner calls the next roofer on the list. The job was yours to lose, and the missed call lost it.
Quotes go out and never get followed up
You measure, you price it, you send it — and then it sits. No nudge, no second touch, no idea whether they're shopping you against three others. Closeable work just goes quiet.
The schedule lives in texts and sticky notes
Crews, jobs, and materials are tracked across group texts, a whiteboard, and your memory. Double-bookings and last-minute material runs are baked in, and one sick day throws the week.
Your CRM creates more headaches than it solves
CRMs load up with features that sound great but end up half-baked — instead of streamlining tasks, they create more headaches
It loaded up with features that looked great in the demo and turned out half-baked. Instead of fewer steps, you got more clicks, more frustration, and a tool that fights you.
The CRM doom loop is real
Between 18% and 90% of businesses implementing a new CRM can't swing it, and even companies that get it up and running rarely make a penny
You buy a CRM, fight to roll it out, give up, and buy another. Even the ones that get running rarely pay for themselves. The problem was never the software — it's that nobody built it around your crew or stayed to run it.
Every one of these has a fix. Here's what we build — then automate.
What we build
From problem to a system that runs itself.
Representative outcomes from systems we build. Your numbers depend on your starting point.
Every lead answered before it cools
- to first response
- 5 min
Before Calls from your website, Google, and referrals hit voicemail while competitors pick up in minutes.
After Instant reply with qualifying questions and booking — handled for you before you're off the current roof.
A schedule off the sticky notes
- fewer scheduling conflicts
- 35%
Before Scheduling lives on a whiteboard and group texts; double-bookings and last-minute material runs are routine.
After Digital scheduling with crew notifications, weather-aware rescheduling, and materials ordered against the job.
Quotes that follow themselves up
- faster quote turnaround
- 75%
Before Estimates take days, go out, and sit — no second touch while the homeowner shops around.
After Same-day quotes with clean formatting, digital signature, and automatic follow-up until you get an answer.
One system your crew will use — run by us
- crew adoption
- 90%
Before Bought three CRMs in two years, none adopted, leads slipping through the cracks every day.
After One system built around how your crew works, run for you, with adoption that sticks past week one.
Free 30-minute teardown. No pitch, no pressure.
In their words
What clients say
What sets Signal & Story apart is that they don't just do what you ask... they find the gaps you're too busy to see. They ask the hard questions, challenge your thinking, and build systems that actually help your business grow.
I am a software developer by trade and I didn't think AI could do as much as he was using it for in our business use cases at such a rapid pace, but he showed me that it could be done.
Start free
Find out exactly where you're losing time and money — in 30 minutes, free.
No pitch, no pressure. We'll pinpoint the busywork draining your week and rank the highest-payoff fixes. You walk away with a written game plan that's yours to keep — even if we never work together.