For gym & studio owners
Run your gym. Not twelve different tools.
Leads sit unanswered in your DMs, no-shows turn up at class time, and failed payments get chased by hand. We find the one bottleneck costing you the most members, build custom software to remove it, then run it for you — so you coach your floor instead of fighting your software.
Tell me your problem See what we build
Free Gym Bottleneck Audit — a 30-minute teardown of your member journey. You walk away with a written game plan that ranks your highest-payoff fixes, yours to keep even if we never work together.
One system, not twelve
- more likely to reach a lead if you reply within 5 minutes Market stat — Lead Response Management Study
- 21x
- a week lost to manual admin Market stat — industry benchmark
- 16 hrs
- typical payback on the right system Market stat — industry benchmark
- 4 mo
The real problem
What we hear from Fitness Business owners
Real frustrations from real owners, in their own words. We've heard them all — and built past every one.
Leads die in your DM inbox
Someone messages at 9pm ready to start, and by the time you see it the next morning they've booked with the gym down the road. The faster you reply, the more of them show up — and right now nobody owns the reply.
No-shows you find out about at class time
Half a class doesn't turn up and you learn it when the room's empty. No reminder went out, no waitlist filled the spot, and that's revenue and momentum gone for the day.
Failed payments chased by hand
A card declines, the dunning email gets ignored, and someone on your team has to notice, remember, and chase it — if they catch it at all. Quiet revenue leaks out the bottom every month.
Your data is held hostage
Owners may be locked into a billing provider that owns or is owned by the software provider, holding them hostage
Your billing provider owns your member data, and they've built leaving to feel impossible. It's your business — you should own the record of who's in it.
Hidden fees built by a billing company
Nearly all gym management software is designed, built, and sold by billing companies — not health club specialists — and they've mastered the art of hidden fees
Most gym software was built to bill, not to run a floor. Transaction charges, integration add-ons, premium unlocks — it adds up to thousands a month for tools your team half-uses.
Every one of these has a fix. Here's what we build — then automate.
What we build
From problem to a system that runs itself.
Representative outcomes from systems we build. Your numbers depend on your starting point.
Every lead answered fast
- to first reply
- 5 min
Before DMs, form fills, and missed calls pile up unanswered until the prospect books somewhere else.
After Every inquiry gets an instant, personal reply and a booking link — built once, then run for you around the clock.
Fewer no-shows, fewer failed payments
- running without staff
- 24/7
Before No-shows surface at class time and declined cards get chased by hand, if anyone catches them.
After Reminders, waitlist fills, and card-failure recovery run on their own — no staff time, no quiet revenue leaks.
One system you actually own
- your data, your system
- 100%
Before Member data is locked inside a billing platform that nothing else talks to.
After A connected system that owns your data and runs booking, check-in, billing, and follow-up as one.
Free 30-minute teardown. No pitch, no pressure.
In their words
What clients say
What sets Signal & Story apart is that they don't just do what you ask... they find the gaps you're too busy to see. They ask the hard questions, challenge your thinking, and build systems that actually help your business grow.
I am a software developer by trade and I didn't think AI could do as much as he was using it for in our business use cases at such a rapid pace, but he showed me that it could be done.
Start free
Find out exactly where you're losing time and money — in 30 minutes, free.
No pitch, no pressure. We'll pinpoint the busywork draining your week and rank the highest-payoff fixes. You walk away with a written game plan that's yours to keep — even if we never work together.