Proof in production
What “all in” actually looks like
One partner. Seven disciplines. A complete business transformation, shipped and in production. See the work below — then tell us the one problem you want solved first.
Our work
Built, shipped, in production
Every engagement starts the same way: understand the problem before prescribing the fix, solve it, then automate it out of the way.
fitness · Featured
From FitCamp180 to Arize Training Club: A Complete Business Transformation
One partner. Seven disciplines. A complete business transformation that became Signal & Story's origin story.
FitCamp180 — an aging brand with no digital presence, manual operations, and zero content strategy Arize Training Club — a modern fitness brand with professional identity, 14-page website, video production pipeline, automated digital products, and a tracked 96-person summer challenge
- Complete business transformation delivered by one partner
- 7 disciplines
- Full website shipped — 14+ pages, WCAG compliant
- 10 days
- Summer challenge tracked via custom full-stack web app
- 96 challengers
- AI-powered quality framework with conditional GO verdict
- 6-agent QA
Source: Arize Training Club
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youth sports · Featured
A Conference With No Logo: Building the HSWIL Volleyball Brand Identity
A $300 flat-rate brand identity, delivered like a flagship — the pilot that became a productized Signal & Story offer.
A ten-team conference with no logo — a legacy tagline and a folder of mismatched tournament art HSWIL — a state-emblem mark, a locked palette, and a 54-file brand kit live on its own download site
- Five-star client Google review on final delivery
- 5.0 ★ review
- Production-ready exports for web, email, social, and apparel
- 54 files
- One mark built to unify a Wisconsin + Illinois conference
- 10 teams
- Fixed-fee, fixed-scope — the productized logo-starter pilot
- $300 flat
Source: HSWIL Volleyball Conference
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In their words
What clients say
Unedited Google reviews from the businesses we work with.
Signal & Story is so much more than a marketing company. TC has been a true partner in our business. What started with creating our logo and creating a website lead to him leading our entire rebrand efforts and so much more. From rebuilding our website and creating SOPs to helping us solve operational problems we didn't even know existed, they've been involved every step of the way. What sets Signal & Story apart is that they don't just do what you ask... they find the gaps you're too busy to see. They ask the hard questions, challenge your thinking, and build systems that actually help your business grow. It's easy to spend 16-hour days constantly putting out fires and still feel like you're running in circles, and that's where I've lived for years. Working with TC has helped us create clarity, improve our systems, elevate our brand, and focus on what actually moves the business forward. If you're looking for someone who genuinely cares about your success and is willing to roll up their sleeves alongside you, I can't recommend Signal & Story enough.
TC really helped me see the potential of working with AI to help solve business problems. I am a software developer by trade and I didn't think AI could do as much as he was using it for in our business use cases at such a rapid pace, but he showed me that it could be done. TC was able to leverage his knowledge of business and marketing + his use of AI and Tech to help us get quick wins and also come up with long term projects that could be used for our business.
Working with TC at Signal & Story was an excellent experience. He took my initial ideas for a logo and truly brought them to life in a way that exceeded my expectations. The final design is not only beautiful but also perfectly captures the feel and mission of our program and organization. He was patient, attentive, and always willing to help translate my thoughts into professional design language. I highly recommend him to anyone looking for thoughtful, high-quality design work.
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